On Tuesday, Shure introduced its latest offering, the MoveMic system, marking its belated entry into the wireless lapel microphone market tailored for content creators. The MoveMic comes in two variants: the single-channel MoveMic One priced at $249 and the dual-channel MoveMic Two at $349. These models compete in a market already crowded with options like Rode’s Wireless Go system and DJI’s Mic.
A distinguishing feature of the MoveMic system is its direct-to-phone wireless transmission capability, eliminating the need for a separate receiver for your smartphone. However, this functionality is limited to Shure’s MOTIV apps, which may not suit all users’ preferences. For broader recording compatibility with cameras, computers, and third-party phone apps, users will need to utilize the MoveMic Receiver, available separately for $199 or bundled with two dual-channel mics for $499.
The design of the MoveMic is discreet, with its compact body intended to be easily concealed behind clothing. Each mic weighs 8.2g and measures 46 x 22mm, boasting an IPX4 rating for resistance to light splashes and water sprays, such as rain. The microphone offers a frequency range of 50Hz to 20kHZ with a tolerance of +/-1dB and a transmission range of up to 100ft in direct line of sight from the paired device. Shure estimates that each mic provides eight hours of recording time, with an additional two full charges achievable using the included charging case.
While Shure’s reputation in the audio industry is well-established, its entry into this market segment comes at a premium. The MoveMic One costs $249, while the dual-channel MoveMic Two, including two mics, is priced at $349. Comparatively, competitors like the Rode Wireless Go II bundle, which includes two dual-channel mics and a receiver, is priced at $299, and DJI’s equivalent package for the Mic 2 is $349. Shure is banking on its brand recognition and the MoveMic’s discreet design to justify the higher cost. Nonetheless, prospective buyers, especially creators and video journalists, will need to weigh whether these factors justify the premium before making a purchase decision.