Apple has reportedly sold over 200,000 Vision Pro headsets, according to sources familiar with the sales numbers. Pre-orders for the headset began on January 19, and it has been available for purchase in the U.S. for about 10 days. Apple analyst Ming-Chi Kuo previously estimated sales of 160,000 to 180,000 units during the pre-order weekend, suggesting that sales may have slowed somewhat since then.
The Vision Pro headsets for launch day home delivery and in-store pickup sold out quickly during pre-orders. The initial rush of orders was substantial, leading to high demand for the device. However, it is not surprising that interest in the headset has started to wane after the initial surge. Media reviews for the Vision Pro are set to go live, and this could potentially influence more sales. Additionally, actual consumers sharing hands-on experiences might contribute to an uptick in purchases.
Despite the positive sales figures, Kuo has warned that demand for the Vision Pro could taper off quickly due to the niche market for the device. The headset is priced at $3,500, making it a high-end product and putting it out of reach for many consumers. Rumors have suggested that Apple is prepared for a limited number of sales, considering both the high price of the Vision Pro and the challenges involved in producing it. Apple is expected to produce around half a million Vision Pro headsets, but whether it will sell that many remains uncertain and depends on ongoing market dynamics and consumer response.